Every scrapbook is unique and inviting; as a creative scrapbooking professional, your marketing should be as eye-catching and irresistible as your creations. Even if you have only a few hundred dollars to spend, you can absolutely woo clientele using grassroots methods to showcase your creative scrapbooking acumen.

Educate Others in the Art Form of Creative Scrapbooking

One of the fastest ways to turn yourself from an unknown scrapbooker into a creative scrapbooking “expert” is to teach a class on the art of creating a fabulous, memorable scrapbook.

Though you might initially be wary that if you tell others your creative scrapbooking “secrets”, they won’t use your creative scrapbooking business, that usually doesn’t happen. Instead, what occurs is that your students see you as a professional in the arena of scrapbook design and development. Thus, when they want an important scrapbook (e.g., for their daughter’s Bar Mitzvah or husband’s retirement celebration), they will immediately think of you. After all, they might enjoy creative scrapbooking, but they don’t necessarily feel confident enough to construct a special scrapbook on their own.

You can work with many community centers, schools, college campuses, and libraries to offer your creative scrapbooking courses. Expect to spend a bit of money on advertising, room rental (though you can often snag a free space if you’re a start-up), and creative scrapbooking paraphernalia, though it’s still much less of an investment than if you paid for a full page, 4-color ad in the Sunday paper.

Write About Scrapbooking

Another way to become an instant creative scrapbooking “guru” is to write articles or tips about creative scrapbooking. Sometimes, smaller community papers will print such items as “filler” for their circulars. Alternately, if a local sewing center or arts and crafts store offers a newsletter to patrons, you might be able to become a “guest columnist.” (Or perhaps you can offer to write your own “creative scrapbooking newsletter” gratis if they agree to pass it out to consumers.)

Will you receive a ton of creative scrapbooking business from this type of subtle “marketing”? Probably not. But you will be building your reputation as your area’s premier creative scrapbooking authority. You will also be able to tell prospective customers that you’ve published items on the topic of creative scrapbooking, always an impressive credential to tout (and a resume booster as well.)

Start a Scrapbooking Blog and/or Web site

In today’s cyber society, blogs and Web sites are fairly inexpensive, so there’s no reason not to get online and start talking about your creative scrapbooking know-how and burgeoning creative scrapbooking company.

For example, you could quickly set up a blog 100% devoted to the tricks of the creative scrapbooking trade in an effort to attract persons from around the world to your site. Though most of them won’t become clients, you stand to gain instant exposure. And who knows? The family down the street may wind up stopping by your creative scrapbooking Web site and hiring you to redo their three sons’ baby books!

Never Stop Selling Yourself or Your Scrapbooking Abilities!

It’s critical that you never stop selling yourself and your creative scrapbooking business if you are serious about succeeding in this infant industry with huge profit potential.

This may mean stepping out of your “comfort zone” and becoming a master at self-promotion. If you have an innate fear of networking, it’s time to overcome your worries and learn how to shake some hands. Remember that you won’t be the first entrepreneur who took a plunge into the unknown.

To become a better press generator on behalf of your creative scrapbooking business, you’ll have to force yourself to try again and again. However, if the process becomes achingly difficult and hampers your desire to scrapbook, it may be time to hire someone to promote your business on your behalf. Yes, this is a “last ditch” measure, but if it keeps your dream alive, it’s worth the cost to bring on a partner who isn’t afraid of a good sales pitch. (And many individuals will work with start-ups on a commission basis, which is terrific news for your budget!)

A Final Note about Ethics and Your Scrapbooking Venture

Though it’s imperative that you keep up standards and operate ethically and legally (the tax man will cometh whether you like it or not!), that doesn’t mean you can’t be innovative. Constantly seek out ways to differentiate yourself from other scrapbook artists and allow yourself to grow personally and professionally.

Love your work, and that positive attitude mingled with creative scrapbooking talent will draw customer inquiries and have you wondering why you didn’t begin your creative scrapbooking company sooner.

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But the rapid increase in consumer broadband penetration has been a double-edged sword for the sector; while new providers have emerged which leverage Web 2.0 to provide popular online services, many established players for whom physical media sales have traditionally accounted for a significant proportion of revenues are struggling to compete against the plethora of free sites.

With DVD and magazine sales falling fast as consumer consumption patterns change, companies must react quickly to retain a pivotal market position. The additional opportunities afforded by mobile, interactive TV and gaming platforms provide new opportunities, but adds to the evident fragmentation of both content services and business models.

Key features of this report

• Overview of the industry trends, technological evolution and changing business models that have driven development of the online adult entertainment market.

• Revenue forecasts to 2012 for adult entertainment revenues: includes breakdowns for online, mobile and broadcast services, plus DVD and magazine sales.

• Market projections for related communications and entertainment products and services including consumer broadband, mobile telephony and smart phone shipments.

Scope of this report

• Gain a comprehensive understanding of how market trends are boosting the potential of online adult entertainment services, and the impact such developments will have on traditional business models and strategies.

• Understand how the competitive environment is changing, and specifically how the emergence of adult tube sites has disrupted the traditional status quo.

• Quantify the adult entertainment market opportunity, gaining an insight into the revenue potential of online, mobile and broadcast adult services, while gauging how demand for physical media will fall.

Key Market Issues

• Although adult content remains prohibited or strictly controlled in many country markets, in general there has been a relaxation of legal restrictions over recent years. However, some markets – notably China – are strengthening their anti-pornography stances, providing a major challenge for many across the industry.

• Just like the music industry before it, the adult entertainment sector is seeing rapid declines in its core business (i.e. DVD and magazine sales), with digital distribution essentially needing to fill this void to maintain revenue growth. Consumer consumption of adult content has shifted from physical media to the web, while online usage is changing rapidly as technological advancements allow the deployment of more advanced and interactive multimedia services.

Key findings from this report

1. Fragmentation is rife. Within the online adult entertainment industry, there are a small number of large firms and a huge number of smaller firms; the rise of tube sites means that this proliferation is more marked than ever before.
2. The wide range of content available for free will continue to have a negative impact on premium providers’ ability to attract and retain fee-paying clients.
3. Relative to tube sites, the online destinations of leading established market players attract far lower traffic volumes and usage.

Key questions answered

1. What are the major trends shaping the online adult entertainment market?
2. Why are traditional adult entertainment firms investing so heavily in the deployment of online services?
3. Which factors are likely to restrict the potential of online and mobile adult entertainment services and why?
4. To what extent will adult tube sites threaten the traditional status quo across the adult entertainment industry?
5. How will the market for adult entertainment services evolve, and which future trends will impact on developments over the course of the next 2-3 years?
 
 
  Table of Contents : 
Table of Contents
The Future of Online Adult Entertainment
Executive summary 10
Market context: the rise of online services 10
Shifting the balance of power 11
Company profiles 12
The future of online adult entertainment 13
Chapter 1 Introduction 16
Introduction 16
Who is this report for? 16
Definitions 17
Adult entertainment 17
Convergence 17
Digital pay-TV (DTV) 17
Internet Protocol TV (IPTV) 17
Internet TV 17
Mobile TV 17
Peer-to-peer (P2P) networking 18
Social networking 18
Tube sites 18
User-generated content (UGC) 18
Video on demand (VOD) 18
Chapter 2 Market context: the rise of online services 20
Summary 20
Introduction 21
Online adult entertainment market trends 22
A highly fragmented market 23
DVD and magazine sales fall in the face of rising online uptake 24
Echoing developments in the mainstream multimedia market 24
Adult movie production and DVD sales on the decline 25
The explosion of online services 28
Broadband market development drives online adult entertainment opportunities 31
Higher speeds bring new content-related opportunities 35
Consumers exploit broadband potential 36
Long- and short-form content each have their place 37
Online video usage is increasing rapidly 40
Consumers flock to online adult services 41
Online adult content user demographics 43
Regulation and censorship provides significant challenges 45
Regulation varies considerably by country 46
Restrictive measures show varying levels of success 49
China’s anti-pornography crack-down 50
Age verification comes under scrutiny 53
Piracy just as prevalent as in the mainstream entertainment sector 56
Chapter 3 Shifting the balance of power 60
Summary 60
Introduction 61
Shifting the balance of power 61
Tube sites make their presence felt 61
Low cost of entry results in a crowded market place 62
Revenue generation is a difficult task 64
Free online content impacts heavily on traditional players 67
Traditional players seek to catch up lost ground online 68
Tube sites offer some potential for content producers 69
Mobile opportunities increase 70
Adult mobile services develop apace 71
Rising 3G penetration boosts demand for mobile content 72
Device evolution boosts mobile content potential 75
Mobile TV opportunities limited in the short term 77
Alternative portable solutions are gaining more traction 78
Major hurdles remain 79
Continued demand for digital TV services evident 80
Chapter 4 Company profiles 84
Summary 84
Introduction 85
Private Media Group 86
Vivid Entertainment 90
Playboy Enterprises 92
New Frontier Media 97
Beate Uhse 100
Conclusions 102
Chapter 5 The future of online adult entertainment 104
Summary 104
Introduction 105
Future adult entertainment market trends 105
Generating revenue from tube sites will be a difficult task 105
A focus on interactivity and ‘unpiratable’ content 106
Consumers seek more interactivity 107
Live video chat services show their potential 107
Haptic content could become a reality 108
Online providers must ensure that content is regularly refreshed 108
Repurposing of content for multiple devices increasingly essential 109
Adult console games on the horizon? 109
High definition content and 3D-TV 110
Consolidation is on the cards 111
Online services to offset declining DVD sales 112
Asia-Pacific to become the largest online adult entertainment market 116
Index 120

List of Figures
Figure 2.1: Historic US adult video rental/sales revenues ($bn), 1992-2006 26
Figure 2.2: Private Media Group’s declining magazine circulation 28
Figure 2.3: Worldwide consumer Internet access subscribers, 2007-2012 31
Figure 2.4: Consumer Internet subscribers by region, 2008 33
Figure 2.5: Internet subscribers by region, 2012 34
Figure 2.6: Broadband boosts multimedia usage (2008) 37
Figure 2.7: Short-form content still rules in the online world (2008) 38
Figure 2.8: Interest in user-generated content declines with age 39
Figure 2.9: Proportion of online population streaming online video, December 2008 40
Figure 2.10: Online video reaches 80% of US consumers 41
Figure 2.11: Adult and advertising account for a growing % of US online video 42
Figure 2.12: Demographic comparison of adult sites users: age 43
Figure 2.13: Demographic comparison of adult sites users: gender 44
Figure 2.14: Browsing location comparison 45
Figure 2.15: Legal status of pornography by country 47
Figure 2.16: China consumer Internet subscribers (000s), 2007-2012 51
Figure 2.17: Chinese adult content censorship appears to be working 53
Figure 2.18: UK teenagers accessing adult content 55
Figure 3.19: Tube sites drive adult video content usage 64
Figure 3.20: Redtube.com premium subscription offering 65
Figure 3.21: 3G share of worldwide mobile phone subscriptions & revenues, 2005-2013 73
Figure 3.22: Worldwide mobile connections and revenues, 2007-2013 74
Figure 3.23: Smartphone shipments by region (000s), 2008-2014 76
Figure 3.24: Global VOD revenues ($m), 2007-2012 81
Figure 4.25: Private Media Group revenue by sector (€000), 2002-2008 87
Figure 4.26: Private Media Group revenue sector share (% revenue), 2002-2008 89
Figure 4.27: Vivid Entertainment estimated revenue sector share (% revenue), 2005 and 2008 91
Figure 4.28: Playboy Enterprises revenue by sector ($m), 2003-2008 93
Figure 4.29: Playboy Enterprises revenue sector share (% revenue), 2003-2008 95
Figure 4.30: New Frontier Media revenue by sector, 2003-2008 98
Figure 4.31: New Frontier Media revenue sector share (% revenue), 2003-2008 99
Figure 4.32: Beate Uhse revenue by sector (€000), 2003-2008 100
Figure 4.33: Beate Uhse revenue sector share (% revenue), 2003-2008 102
Figure 5.34: Worldwide adult entertainment revenues by sector ($m), 2008-2012 114
Figure 5.35: Worldwide adult entertainment revenue sector share (% revenue), 2008-2012 115
Figure 5.36: Online adult entertainment revenues by region ($m), 2008-2012 117
Figure 5.37: Online adult entertainment revenue regional share (% revenue), 2008-2012 118

List of Tables
Table 2.1: Historic US adult video rental/sales revenues ($bn), 1992-2006 27
Table 2.2: Worldwide consumer Internet access subscribers, 2007-2012 32
Table 2.3: Consumer Internet subscribers by region, 2008 33
Table 2.4: Forecast consumer Internet subscribers by region (000s), 2012 35
Table 2.5: Adult and advertising account for a growing % of US online video 42
Table 2.6: China consumer Internet subscribers (000s), 2007-2012 52
Table 3.7: 3G share of worldwide mobile phone subscriptions & revenues, 2004-13 73
Table 3.8: Worldwide mobile connections and revenues, 2007-2013 75
Table 3.9: Worldwide smart phone shipments by region (millions), 2008-2014 76
Table 3.10: Global VOD revenues ($m), 2007-2012 82
Table 4.11: Private Media Group revenue by sector (€000), 2002-2008 88
Table 4.12: Playboy Enterprises revenue by sector ($m), 2003-2008 94
Table 4.13: New Frontier Media revenue by sector ($m), 2003-2008 98
Table 4.14: Beate Uhse revenue by sector (€000), 2003-2008 101
Table 5.15: Worldwide adult entertainment revenues by sector ($m), 2008-2012 114
Table 5.16: Worldwide adult entertainment revenue sector share (% revenue), 2008-2012 116
Table 5.17: Online adult entertainment revenues by region ($m), 2008-2012 11
 
 

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Creative scrapbooking has taken the world by storm. It’s relaxing, fun, social… and, let’s face it, incredibly addictive! After all, what scrapbooker doesn’t smile with pride when she or he finishes a decorative project?

If you have the talent to create eye-catching, creative scrapbooks, you can actually turn your hobby into a lucrative creative scrapbooking career. In this three-part series, we’ll show you some of the secrets to running a home-based creative scrapbooking company that regularly adds extra coins to your coffers!

Why Creative Scrapbooking?

People from all walks of life have photos and mementoes cluttering their homes. They’d love to organize and arrange them, but don’t have the time (or, in some cases, the ability.) That’s where you, as a professional scrapbooker, can step in!

Through creative scrapbooking, you can create delightful, entertaining, and touching memory books that will be certain to have a very long shelf life. Imagine… your scrapbook creations could someday become precious family heirlooms passed down from generation to generation!

What Types of Scrapbooks Sell?

Creative scrapbooking is an incredibly versatile field because you have virtually no boundaries. Graduation scrapbooks, family tree scrapbooks, baby scrapbooks, wedding scrapbooks, and achievement scrapbooks are only a few of the countless styles of creative scrapbooking inventions you can market.

Use your imagination; anything that’s relatively flat can go into a scrapbook, so the sky’s the limit.

Can Scrapbooking Really Be Profitable?

Creative scrapbooking, as with any legitimate business, won’t make you rich overnight. But if you’re determined and plan your creative scrapbooking operation pragmatically, you can absolutely make money from this burgeoning industry.

Best of all, creative scrapbooking is a low overhead industry. You’ll need to start with a modest amount of scrapbooking supplies, but you can build your stock over time thanks to fast shipping and wholesale prices offered at Internet scrapbooking supply stores.

How Can I Start Professionally Scrapbooking?

Obviously, the first step to starting a creative scrapbooking company (even one with a single employee, aka “you”) is to develop a business plan. This document should include an overview, financial information (including income and expense projections, marketing ideas, local competition statistics, and realistic growth rates.

Though you may not be able to find exact data to work into your creative scrapbooking business plan, try to be as complete as possible. The more information you include, the better your chances of success.

Do I Need Any Formal Training?

Though there are no credentials needed to call yourself a creative scrapbooking pro, you may want to take a few community courses on scrapbooking design. Doing so will keep you “in the know” as far as the latest products and trends are concerned; it will also provide you with fresh ideas to propose when working with clientele.

What Do I Need in Terms of Stock?

One of the most essential items you’ll need to start a creative scrapbooking venture is scrapbooking paraphernalia. Chances are, you already have some supplies around your home, but if they aren’t organized, it’s time do so.

Invest in some bins (dollar stores have a plethora of options) and label them according to scrapbooking supplies, such as stickers, papers, backgrounds, adhesives, albums, markers, scrapbooking magazines (for inspiration), and borders. This way, you’ll always know exactly how much of each scrapbooking necessity you have and can order more before you run out.

Do I Need to Rent a Space for My Scrapbooking Business?

Though it would certainly be wonderful to have an “offsite” locale for your creative scrapbooking enterprise, it’s more likely that you’ll need to make due with your current digs.

Anything from a corner of your family room to a renovated closet can serve as your creative scrapbooking “headquarters”. Just make certain that you have enough space and light to work your magic and store your scrapbooking supplies!

What Will I Tell My Family?

If you’re worried about “breaking” the news to your family that you’re setting off on an entrepreneurial scrapbooking journey, you’re not alone. Many first-time business owners are reticent to reveal their plans to loved ones for fear that their significant others will not be supportive.

With that said, it’s critical to the long-term success of your creative scrapbooking business that you have the “buy in” of your kin. So take a deep breath, muster up all your courage, and boldly state, “I’m going to become a professional scrapbooker! And when the money starts coming in, the first dinner out is on me!”

The Next Step

Are you eager to start your creative scrapbooking adventure? In our next article, we’ll explore how to set your prices and market and advertise your home-based scrapbooking services…

It’s ironic; what makes a creative scrapbooking business unique attractive to entrepreneurs seeking a work-at-home venture is also what makes it so incredibly challenging. After all, there are no definitive “rules” when it comes to pricing your scrapbook creations or determining where and how to advertise your services.

However, there are general business planning techniques you can use as a starting point to give your creative scrapbooking company the best chance of long-term success.

Setting Your Creative Scrapbooking Price Rates

Whether you specialize in wedding scrapbooks, memory scrapbooks, award/honor scrapbooks, or other creative scrapbooking creations, you’ll need to develop a price guideline. Otherwise, it will be difficult to negotiate with clientele.

Determining your creative scrapbooking business price guideline may seem daunting at first blush, but it’s actually not that complicated when broken down into “bite sized” pieces.

Hourly Rates or Standard Price per Scrapbook?

First, you’ll need to determine whether you want to set prices per project or per hour.

One huge advantage to charging per creative scrapbooking project is that consumers are accustomed to paying for products this way. After all, people don’t purchase a pair of shoes based on how long it took a cobbler to make them; they simply look at the price tag or retail value and decide if they feel it’s a worthwhile investment.

That being said, setting a price per creative scrapbooking project may not always be beneficial for you. If you discover you’re spending inordinate amounts of time on each scrapbook you create, your originally quoted price might not match your efforts. (Remember the old adage: Time is Money.)

Essentially, you can expect to experiment with your creative scrapbooking cost methods at first. Perhaps with some clients, you could offer a “per project” rate, but with others, you might try an hourly approach. There’s no “right or wrong” process–you simply want to find the best one for your creative scrapbooking business.

Remember to Consider “Hidden Costs”

Before “going public” with your scrapbook price structure, make sure you’ve accounted for the many costs (both direct and indirect) associated with owning a creative scrapbooking business. Be certain to include the amount you expect to spend on basic creative scrapbooking supplies such as specialty paper, a scrapbook, adhesives, stickers, markers, and fabrics.

Add into your creative scrapbooking price figures telephone calls, mileage (if you’ll travel for consultations), babysitting costs, and any overhead.

At this point, your initial price estimates may seem too high or low. Consequently, you can modify them accordingly, although you should never underestimate what people will pay for a one-of-a-kind scrapbook.

Selling Your Creative Scrapbooking Services

You’ve determined your basic scrapbook price. Creative scrapbooking supplies are on hand and on order. You’re organized, primed, and ready to go. But wait! You still need to attract that first key customer.

Advertising and marketing are stumbling blocks for many creative scrapbooking business start-ups; consequently, plenty of scrapbook enthusiasts shy away from becoming entrepreneurs because they assume they’ll never be able to publicize their talents. However, if you approach the selling of your creative scrapbooking services pragmatically, you’ll have an excellent chance of attracting clientele.

Initially, you may want to try a technique that has worked for many other creative scrapbooking aficionados – scrapbook “parties”. These get-togethers are akin to the “tupperware” gatherings made famous in the 70s. Put simply, a friend offers to host a scrapbook party at his or her residence for several persons interested in the world of creative scrapbooking.

Your role at the scrapbook party will be to introduce them to creative scrapbooking and to talk about what you can do for them. Obviously, it will be crucial to bring along business cards (why not design handmade “mini scrapbook cards” for the occasion?) as well as sample scrapbooks you’ve created. Coupons for discount scrapbook services make nice add-ons and will encourage scrapbook party guests to hire you. From this party, you can expect to get a few “nibbles” and perhaps one or two customers.

Naturally, it’s essential to do a fabulous job on your first scrapbook assignment. You must give it “your all”; that way, your client will have a reason to brag about and show off your customized (and exceptional) creative scrapbooking services to friends, family, and coworkers. You can also use your satisfied customer (if he or she agrees) as a “spokesperson” for your creative scrapbooking business in future advertising campaigns.

Next … Beyond Marketing 101

In the final article of our three-part creative scrapbooking business piece, we’ll examine particularly creative scrapbooking business marketing ideas and provide hints on running your creative scrapbooking company wisely, ethically, and efficiently.

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another member of the Baby Boomer generation, I have long and hard, how to find financial independence I thought I would need to retire. I found that a Work From Home business in internet marketing gives me the financial independence I have been looking for.

I find myself in awe of the fact that I have only one day to the 76 million baby boomers who are now planning to retire. How can Social Security and savings bring financial independence to the continually growing number? For the Baby Boomer generation, a Work From Home Business is the perfect answer for the search for financial independence and be put to rest turmoiled in today’s economy. A Work From Home business could very well a full-time income while working only part-time hours. This gives you peace of mind to retire and have time to enjoy life and not worry about finances.

At present there are now more than 34 million retired Americans. With the Baby Boomer generation now looking to retire, that number will swell to 69.4 million by 2030. As investments plummet and the shear size of the baby boomers reaching retirement age the squeeze on Social Security, a Work From Home Business will provide the financial independence and ease of mind necessary to enter retirement, or possibly even Retire early.

Retirement is a stage of life, the first invisioned to last 3-5 years. With today’s efforts in health and medicine, an individual can realistically expect that 20 to 30 years after living in retirement. Retirement The current model is not realistic for the future or even now.

The future is now. The current retirement model is not realistic. A joint study from Cornell University and Washington concluded that 64 percent of retirees depend on Social Security for half or more of their income, 29 percent rely on them to 90 percent of their income, 18 percent rely on them for their entire income. The researchers also say that through age 75, almost one quarter of the elderly is experienced poverty, and the proportion increases as one ages. The outlook for the baby-boomer generation want to Retire looks bleak.

. Still further, tradition, custom, business and political interests, attitudes about life-form after age sixty-five.

At the age of 50 years, an accelerating number of media messages mean the end is near for the baby boomers. Solicitations to join AARP, dire warnings about inescapable health problems and pitfalls of aging are relentless remember that life is breaking up and it’s time to let go of everyday life. And why not you deserve, you deserve it, and you are entitled to retirement, even if it affects the quality of life.

you might think that you are entitled to Retire, but it is more than most people realize traumatic. It is on a life of closure of the effort, into which you poured your heart and soul. Would you sit back and vegetate in your deck chair, memories of the times when “you” was one of the makers with the status of the economy, while all you have worked for your whole life, slowly fading away?

I say “No ” . Now is the time to be proactive. Start your new career thinking to set your sites on new goals. This could happen to you very easily, with very little time and effort working from home in Internet Marketing. This gives the baby-boomer generation, the financial independence they need to go comfortably in retirement.

Remember, the choice for every day of your life in a state of youthful growth instead of paralyzing live simply forego retirement to be outstanding on it. Be in this growing number of baby boomers who are happy, healthy and productive and in the fulfillment of Second Life.

reveling More Baby Boomer article