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Will Baby Boomers Impact Your Website Design?

If you haven’t thought of Baby Boomers in regard to website design, you’re not on top of things.

The first of the Baby Boomer group are turning 60 and they are retiring. Why should you care? For starters, Baby Boomers are the largest segment of our population. That would be a lot of people to ignore. And their needs and desires are going to differ from those of the, up to now, very young computer users.

The first of the Baby Boomer group came to computers late. Although they might not have warmed to the idea of a computer driven world if left alone, a huge segment of this population has been forced into the computer world by their employers. Having gained some comfort with computers in the workplace, Baby Boomers have become much more likely to make computers a staple item in their homes.

Although I am aware of the dry statistics about Baby Boomers, much of what I am saying about Baby Boomers is from first hand observation.

I live near Palm Springs. The population in this area on a year round basis is an older population than that of most locals across the country. Many retirees have made this their full time home because of the climate. And, every fall and winter our population balloons when many retirees flow to our community in RV’s for the season. Plus another large group who maintain winter homes here.

Why am I telling you all of this? Because maybe I know some things you may not have thought about. You see, I know, from first hand observation that these retirees, many of them Baby Boomers, bring lap top computers in those RV’s. And many who have Winter homes here, have them equipped with desktop computers. I also know, that these Baby Boomers are not just sending email and jokes. They are surfing!

Baby Boomers are not sitting by the window watching the neighbors go by. These people are busy. They love to shop, they love to travel, they have money. Baby Boomers are going to spend some of their time online shopping and if you want your share of that market, you’d better be ready to meet their wants and needs in planning your website design.

That brings us to what this all has to do with website design. Bifocals! Reading glasses! Many people at or soon after 40 find that reading is not as easy as it used to be. Even many who have always had good vision and never before needed glasses find that reading can be difficult. Anyone designing a website should know that reading online is harder than just reading a book. Whether you do your own website design, or have a professional design your website, keep this in mind. Making your website an easy read is important for all your visitors. It is especially important as Baby Boomers become such a large part of your potential market.

The Baby Boomer phenomenon is just at it’s beginning. The Baby Boomer segment of the population will span most of the next twenty years. The last of the Baby Boomer group will be 42 this year.

Consider the size of your fonts when designing your websites. Contrast is another important factor. I see many websites that not only have tiny fonts, but they are often in muted shades even a twenty year old would find a challenge.

Many elements of website design are important, when you consider the needs and the tastes of the group you are marketing to. Audio with no surfer control, flash, colors that are hard on the eyes, small fonts, lack of contrast between font color and background could all be a turn off.

Considering the following five factors could be important to the degree of success you have in your online business over the next few years.

1. Baby Boomers are surfing.

2. Baby Boomers like to spend money.

3. Baby Boomers have money.

4. Baby Boomers will have time in the coming years to surf and shop.

5. Baby Boomers as the years go by will be from the younger segment of this population and will have had more time and experience using computers and the internet.

Will Baby Boomers shop with you? Or, will they find another website that has implemented into their website design what these folks are looking for, and are comfortable with? Baby Boomers will be the largest segment of our population for most of the next twenty years. Make this a consideration when you plan your website design.

Related Baby Boomer Articles

How 50 Year Old Dads Think Different Fatherhood Prospect

For most men, the prospect of fatherhood jolts them out of their Carefree Romeo days. While some dads may not receive the impact during pregnancy, their world goes topsy – turvy the moment they find themselves holding the newborn. The transformation does not end there. The journey to parenthood after that continues to have a greater impact upon men’s sense of purpose and meaning in life than any other transition that they face. The impact is greater on younger dads because they are still kids themselves. They are faced with this challenge when they still in the process of building their own sense of identity. Fatherhood also comes to them at a time when they are at a crucial stage of building their career and finances.

Fatherhood, therefore, leads younger dads to end up thinking about their lost sense of independence. They now feel fenced in by the responsibility of fatherhood. Secondly, because they may not have yet built a strong financial base, they are faced with the prospect of making ends meet with the increased expenses.

Older dads tend to worry before childbirth, fearing complications like autism, which are more likely for older dads. However, once the child is born and the baby is normal, older dads are better prepared to take on the role of a dad. They are at a stage when they have mastered the skills of interdependence, and therefore have no fear of losing their independence. Older dads also tend to be better off financially, having concentrated on their career in their younger days. Their focus, therefore, is usually on how they can be great dads to their kids.

Researchers have found that older dads are more involved in child rearing compared to younger dads. This provides a great advantage to kids. It has been found that children of involved dads mostly do well in life. Such kids usually have greater self-esteem, more confidence, greater sense of security, better ability to handle stress, and the ability to empathize. Older dads are also more nurturing, warmer, and more generous with affection. Some of their gentleness may be do to a drop in testosterone levels, but regardless, they are mellower, more relaxed, and appear to be much calmer in their parenting. Researchers have also found that older dads are three times more willing and more likely to share in the daily child rearing tasks, including diaper changes, feeding the toddler, and putting the kids to bed.

Face Fatherhood Fears

you are really excited about the upcoming birth of your baby. But deep down, you are also dealing with fears regarding your new status as father. Understandably, you are not quite comfortable discussing these issues with anyone, not even your partner. Actually this is quite normal. It might help you identify and evaluate your fears, and steps to overcome or deal with them.

This is one of the most common fears associated with fatherhood. Childbirth is more than one additional member in the family. In most homes, it also means that the father will now be the sole breadwinner. Check your budget is you can plan a way to overcome this fear.

There’s nothing like the birth of a child to bring home the fact of our mortality. Suddenly the realization sinks in that you will not be as insurmountable as you think, is used. This awareness brings with it a growing sense of responsibility. Your family needs you and you can not be granted no more than your life.

you’ve always thought that your partner loved you more than anyone else in the world. Now, suddenly find that the risk of your particular position usurped by the baby. You can also see that your spouse shares a bond with the baby-one that you are not sure you would be able to equal. It is for you, your concerns face and come to an understanding, a child’s education is a shared responsibility between both parents important. The sad fact is that for Papa Mama probably not dote on you by the breakfast or to buy your clothes, or at least not as often. In addition, the baby will come before time with you and even your love of the game.

In addition, short term, for all the sacrifices that you get only likely to hear: “I want Mommy.” you must learn not to take personally and realize that your important role, at least from what you see, is in her life only really take shape after two years.

commitment fear: Perhaps on the back of your mind you have always cherished the idea that when things are really bad with your spouse, you could always consider running away. These thoughts might volatile and even serious. However, with a baby on the way there is no longer run away “.” The baby is 24/7/365 for the rest of your life. This is a good thing, but it is also a substantial change in vision, such as your independence.

Bonding & father and son Glue here.